Creating your very own DIY Trade Show can be a great idea. If you’re reading this article, there’s a big chance you’re doing your very first trade show to test the market so you might be on a limited budget or are just exploring your options. You’ve already spent enough money on reserving your booth space, travel expenses, etc. It’s best to save some money and build your own booth out the gate. But before you do, make sure to think about your overall strategy and plan. What will work right with your brand and message?
Using bleeds in printing is widely used and for good reason: to prevent white slivers if your graphics extend all the way to the edge. By extending your artwork background color or design all the way to the outer edge will prevent the dreaded “White Slivers” on the edge of your graphics after it is printed and assembled. More on this later but let’s dive in to the what the “bleed” area is on your trade show graphic artwork templates.
You’ve probably heard of the two available color modes that you can choose in Adobe Photoshop or Illustrator: CMYK (also known as a 4-color mode) and RGB. Getting the correct color mode selected in the beginning is crucial since it will, in many cases, determine the end result of your artwork after it is printed.
For most companies, getting the correct color printed that matches your brand identity is important. For some companies it’s critical. Think about Coca Cola: If their trademark red color is just a hint off, it will be DOA (Dead on Arrival).
You may have asked yourself the question “What makes a trade show booth great?” or “why does that company’s booth work better than mine?” This is no easy question to answer as it can be approached from many different angles such as booth design, display graphics design, brand recognition, activity in booth, engagement in the booth, and many others.
When we go to trade shows, we’re there for one purpose only. To draw as many people as possible into our booth and area, and to garner as much attention as possible (hopefully good attention). Trade shows gather as many people related to its industry as possible in one centralized location, the show floor. At that point, it’s the exhibitor’s job to execute its strategy to get those attendees into their booth. But within the show strategy, how can you leverage your booth’s design to help garner more attention?
Trade show displays overall are not a cheap investment, but within that what separates quality exhibits from “cheap” exhibits? There’s several differences but the key differences are definitely noticeable when you have them in hand and used them for a while.
If you’re a new or experienced trade show exhibitor you’ve probably thought about measuring your Trade Show ROI (return on investment).
However, many times our customers never go beyond that stage because its deemed too time-intensive or think that it’s too difficult to keep track…
In the last few years, there’s been an explosion of trade show exhibits that don’t require paid labor, expensive freight, and/or expensive storage. It all started with banner stands and “traditional pop-up displays”.
Soon, there was widespread use of tension fabric exhibits that became more affordable as well as lightweight which really led to its increase in popularity in lots of exhibitor categories….