Category: Trade Show Tips

Categories: Trade Show Tips

Getting ready for an upcoming trade show is exciting, but it can also be nerve-racking and quickly turn into dread if proper preparations aren’t put in place!

Today I want to discuss getting the help you need to set up your trade show exhibits—also referred to as show labor or I & D which stands for Installation and Dismantle.

Making sure you have the manpower—and womanpower—to fully set everything up and be ready for the doors to open and the crowds to rush and is super important.

Categories: Trade Show Tips

Sometimes we get asked questions that occur often enough that it’s worth their own blog post. Today I want to answer questions about how to make holes in your trade show fabric graphics.

Holes or cuts in your fabric graphics can be necessary for a TV mount, arms for adding shelves, or holes for wires or cables for back-lit trade show exhibits.

Categories: Trade Show Tips

Silicone Edge Graphics—often simply referred to as SEG—are found everywhere on the trade show floor. They’ve been widely adopted as the go-to portable and modular trade show display.

The ability to create back walls, towers, counters, and even back-lit displays, all while being portable and easy to set up, has made exhibitors’ lives much easier and saved them tons of money on shipping and drayage.

Categories: Trade Show Display Ideas, Trade Show Displays on a Budget, Trade Show Tips

So, you’ve been tasked with creating some trade show booth ideas with a small budget. But how exactly do you go about this? Sure, its easy to make an awesome looking and functioning booth on an unlimited budget, but how do you do create actionable trade show booth ideas on a small budget?

Categories: Going Green, Trade Show Tips

As more and more companies and consumers focus on and introduce Corporate Social Responsibility (CSR) practices into their firm, a new mindset emerges on all levels. How can we be more socially, environmentally, and economically sustainable? In this article, we’ll be focusing on how to be more environmentally sustainable or environmentally friendly before, during, and after your trade shows.

Categories: Trade Show Marketing, Trade Show Tips

Trade shows are one of the earliest marketing channels. According to Wikipedia, the first such gatherings date all the way back to medieval times to the “Champagne Fairs” in France that brought together merchants from all over Europe. Today, there are over 10,000 trade shows from small to mega trade shows across the entire globe and spanning all industries. From “World Fairs” that usher in new technology to the clothing industry with shows like MAGIC in Las Vegas that have defined modern commerce and trade. However, a lot of people will ask “Do Trade Show Really Work?” or are they a waste of time?

Categories: Trade Show Tips

So, you’ve spent those marketing dollars to be at the show. Now the question is: how impactful can you make it? The reality is that you’ve taken the first steps, but like all other marketing channels you never stop optimizing your results. This can be done using some of the helpful suggestions below, but the goal is to be busy throughout the show…