Creating your very own DIY Trade Show can be a great idea. If you’re reading this article, there’s a big chance you’re doing your very first trade show to test the market so you might be on a limited budget or are just exploring your options. You’ve already spent enough money on reserving your booth space, travel expenses, etc. It’s best to save some money and build your own booth out the gate. But before you do, make sure to think about your overall strategy and plan. What will work right with your brand and message?