Categories: Coronavirus, Trade Show Industry News

The Exhibition Industry has been hit especially hard by the Coronavirus (Covid-19) and that is an understatement.

First of all from all of us at Production Prints, I would like to extend my deepest condolences to everyone affected by this black swan event. Sure, it’s not the first coronavirus in recent memory to have an economic impact (like SARS or MERS), but this one is different.

Categories: Setup Instructions, WaveLight Displays

WaveLight Air Walls are one of our favorite portable display options for our customers. Only one person is required to set the unit up thanks to its already installed graphic. All that’s needed to do to set the display up is to remove the display from its case or bag and then inflate it using the electric air pump to its maximum pressure. Like an inflatable mattress!

Categories: Going Green, Trade Show Tips

As more and more companies and consumers focus on and introduce Corporate Social Responsibility (CSR) practices into their firm, a new mindset emerges on all levels. How can we be more socially, environmentally, and economically sustainable? In this article, we’ll be focusing on how to be more environmentally sustainable or environmentally friendly before, during, and after your trade shows.

Categories: Trade Show Marketing, Trade Show Tips

Trade shows are one of the earliest marketing channels. According to Wikipedia, the first such gatherings date all the way back to medieval times to the “Champagne Fairs” in France that brought together merchants from all over Europe. Today, there are over 10,000 trade shows from small to mega trade shows across the entire globe and spanning all industries. From “World Fairs” that usher in new technology to the clothing industry with shows like MAGIC in Las Vegas that have defined modern commerce and trade. However, a lot of people will ask “Do Trade Show Really Work?” or are they a waste of time?