2020 is proving to be the most difficult year for Trade Shows probably since WWII or possibly even the Spanish Flu pandemic of 1918/ 1919. The impact is wide spread from a health standpoint and economically. Our heart reels for everyone involved. This is most certainly the biggest challenge facing the industry in modern times.
The Exhibition Industry has been hit especially hard by the Coronavirus (Covid-19) and that is an understatement.
First of all from all of us at Production Prints, I would like to extend my deepest condolences to everyone affected by this black swan event. Sure, it’s not the first coronavirus in recent memory to have an economic impact (like SARS or MERS), but this one is different.
Trade shows are important events for business relationships and visibility in almost every industry. We even have a trade show for the trade show industry coming up soon: Exhibitor Live March 30th, 2020!
But how can you take measures to reduce the possibility of infection during these and other events?
So, you’ve been tasked with creating some trade show booth ideas with a small budget. But how exactly do you go about this? Sure, its easy to make an awesome looking and functioning booth on an unlimited budget, but how do you do create actionable trade show booth ideas on a small budget?
WaveLight Air Walls are one of our favorite portable display options for our customers. Only one person is required to set the unit up thanks to its already installed graphic. All that’s needed to do to set the display up is to remove the display from its case or bag and then inflate it using the electric air pump to its maximum pressure. Like an inflatable mattress!
The Modco Exhibit System is so modular, that is how it got it’s name.
After extensive product testing along with designing and innovating new configurations, the Modco Exhibit System has functionality not found in other exhibit systems.
As more and more companies and consumers focus on and introduce Corporate Social Responsibility (CSR) practices into their firm, a new mindset emerges on all levels. How can we be more socially, environmentally, and economically sustainable? In this article, we’ll be focusing on how to be more environmentally sustainable or environmentally friendly before, during, and after your trade shows.
Trade shows are one of the earliest marketing channels. According to Wikipedia, the first such gatherings date all the way back to medieval times to the “Champagne Fairs” in France that brought together merchants from all over Europe. Today, there are over 10,000 trade shows from small to mega trade shows across the entire globe and spanning all industries. From “World Fairs” that usher in new technology to the clothing industry with shows like MAGIC in Las Vegas that have defined modern commerce and trade. However, a lot of people will ask “Do Trade Show Really Work?” or are they a waste of time?
So, you’ve spent those marketing dollars to be at the show. Now the question is: how impactful can you make it? The reality is that you’ve taken the first steps, but like all other marketing channels you never stop optimizing your results. This can be done using some of the helpful suggestions below, but the goal is to be busy throughout the show…