You’ve probably heard of the two available color modes that you can choose in Adobe Photoshop or Illustrator: CMYK (also known as a 4-color mode) and RGB. Getting the correct color mode selected in the beginning is crucial since it will, in many cases, determine the end result of your artwork after it is printed.
For most companies, getting the correct color printed that matches your brand identity is important. For some companies it’s critical. Think about Coca Cola: If their trademark red color is just a hint off, it will be DOA (Dead on Arrival).
You may have asked yourself the question “What makes a trade show booth great?” or “why does that company’s booth work better than mine?” This is no easy question to answer as it can be approached from many different angles such as booth design, display graphics design, brand recognition, activity in booth, engagement in the booth, and many others.
When we go to trade shows, we’re there for one purpose only. To draw as many people as possible into our booth and area, and to garner as much attention as possible (hopefully good attention). Trade shows gather as many people related to its industry as possible in one centralized location, the show floor. At that point, it’s the exhibitor’s job to execute its strategy to get those attendees into their booth. But within the show strategy, how can you leverage your booth’s design to help garner more attention?
If you’re one of the many companies whose goal at trade shows is to showcase and display your products, then you’ve probably needed to get some sort of trade show exhibit with shelves to merchandise your products. Up until recently, we’ve noticed that it’s been hard to find a good, portable exhibit that has shelving for products.
Trade show displays overall are not a cheap investment, but within that what separates quality exhibits from “cheap” exhibits? There’s several differences but the key differences are definitely noticeable when you have them in hand and used them for a while.
For a long time, you had two frame options for trade show hanging signs (and none for backlit trade show hanging signs). The only backlit displays that have been offered in the past have been backwalls, towers, and counters. That’s changed now though. With some modifications and improvements, the tried and true SEG Frame System can now be used to make Backlit Trade Show Hanging Signs.
If you’re a new or experienced trade show exhibitor you’ve probably thought about measuring your Trade Show ROI (return on investment).
However, many times our customers never go beyond that stage because its deemed too time-intensive or think that it’s too difficult to keep track…
The Lumiere product line is back with a couple new additions that can take your existing Lumiere back wall assets and turn them into a full booth package. Whether you’re looking for some more unique design opportunities with the overhead bridge display, merchandising products with the showcase towers, adding storage or dressing rooms with the door modules, these new Lumiere Display Add-ons can certainly help you fulfill those ideas.