You may have asked yourself the question “What makes a trade show booth great?” or “why does that company’s booth work better than mine?” This is no easy question to answer as it can be approached from many different angles such as booth design, display graphics design, brand recognition, activity in booth, engagement in the booth, and many others.
When we go to trade shows, we’re there for one purpose only. To draw as many people as possible into our booth and area, and to garner as much attention as possible (hopefully good attention). Trade shows gather as many people related to its industry as possible in one centralized location, the show floor. At that point, it’s the exhibitor’s job to execute its strategy to get those attendees into their booth. But within the show strategy, how can you leverage your booth’s design to help garner more attention?
Trade show displays overall are not a cheap investment, but within that what separates quality exhibits from “cheap” exhibits? There’s several differences but the key differences are definitely noticeable when you have them in hand and used them for a while.
If you’re a new or experienced trade show exhibitor you’ve probably thought about measuring your Trade Show ROI (return on investment).
However, many times our customers never go beyond that stage because its deemed too time-intensive or think that it’s too difficult to keep track…
In the last few years, there’s been an explosion of trade show exhibits that don’t require paid labor, expensive freight, and/or expensive storage. It all started with banner stands and “traditional pop-up displays”.
Soon, there was widespread use of tension fabric exhibits that became more affordable as well as lightweight which really led to its increase in popularity in lots of exhibitor categories….
Backlit displays have taken the tradeshow floor by storm and have certainly found their place on it too. These illuminated displays have really won over our customers with the bright, rich, eye-catching colors that these displays are able to provide.
And, of course, the main reason that our customers really like these displays is the attention that they create on the show floor and the ability to attract and welcome the trade show attendees into their booth.
Our most successful trade show customers are planning out their schedule months in advance and many times a large decision they have to think about is whether to rent or buy their trade show displays.
These are some of the questions that these customers consider and that we like to ask our clients when evaluating what kind of display setup that would best fit their needs:
We hear about productivity hacks for improving our work-flow and time management but what about more specifically Trade Shows?
If you’ve been tasked with planning your company’s next show, here are 5 things you can do to help make it more productive than ever.
Fabric is the most widely used material for trade show graphics and for good reason!
It is amazingly versatile and can print anything in full bright colors.
The technology has come a long way from the print technology itself as well as the fabric material. The synthetic fabric fibers are much tougher and stain resistant than what was available just a few years ago, but even still, because it’s fabric it can still experience stains from dirt on the floor, spills, grimy hands or anywhere else.
