Using bleeds in printing is widely used and for good reason: to prevent white slivers if your graphics extend all the way to the edge. By extending your artwork background color or design all the way to the outer edge will prevent the dreaded “White Slivers” on the edge of your graphics after it is printed and assembled. More on this later but let’s dive in to the what the “bleed” area is on your trade show graphic artwork templates.
You’ve probably heard of the two available color modes that you can choose in Adobe Photoshop or Illustrator: CMYK (also known as a 4-color mode) and RGB. Getting the correct color mode selected in the beginning is crucial since it will, in many cases, determine the end result of your artwork after it is printed.
For most companies, getting the correct color printed that matches your brand identity is important. For some companies it’s critical. Think about Coca Cola: If their trademark red color is just a hint off, it will be DOA (Dead on Arrival).
When we go to trade shows, we’re there for one purpose only. To draw as many people as possible into our booth and area, and to garner as much attention as possible (hopefully good attention). Trade shows gather as many people related to its industry as possible in one centralized location, the show floor. At that point, it’s the exhibitor’s job to execute its strategy to get those attendees into their booth. But within the show strategy, how can you leverage your booth’s design to help garner more attention?