Nothing stands out more than a giant, humongous, trade show hanging sign over your booth space. The visibility and attention your booth and brand get can pay for the investment many times over when done right.
But there are a few important things we’ve learned along the way to make the process go much smoother and avoid some potential pitfalls.
For a long time, you had two frame options for trade show hanging signs (and none for backlit trade show hanging signs). The only backlit displays that have been offered in the past have been backwalls, towers, and counters. That’s changed now though. With some modifications and improvements, the tried and true SEG Frame System can now be used to make Backlit Trade Show Hanging Signs.
Do I want a Trade Show Hanging Sign or a Tower? Now you don’t have to choose between just one or the other. We have two great ways to accomplish both. The request for a tower + hanging sign has increased lately as towers have gained in popularity and Exhibitors look to save money on set up and rigging fees at the convention. But is this even the right option for you? Let’s examine the pros and cons of each:
There is still no better way of getting your brand up high especially from all sides of the booth than a Trade Show Hanging Sign. But the process between getting a standard size sign and having a monster size hanging sign above your booth can be different…sometimes VERY different.
Trade Shows are already expensive enough, so exhibitors are always looking to either trim costs or find ways to save money and maximize those trade show dollars. One area that we hear a lot of complaints about is with the hanging trade show signs and hanging from the convention center ceiling. The costs associated with set up, rigging, and take down are no doubt expensive, but there are some ways to still take advantage of this crucial branding real estate while still finding creative ways to save money. Here are our top 5:
For companies that have a larger size booth space and the budget to create custom style exhibits, a hanging sign that is fully customized to your brand and booth may be a great investment.
Why a Hanging Sign?
If your Booth Space is like your Business Headquarters for 3 or 4 days while the show is taking place, then a large Hanging Sign suspended over your Booth is like your storefront sign. There are generally 2 Main Reasons to use a Hanging Sign.
The average hanging sign for your typical trade show does not actually require the use of a truss system to suspend the sign above your booth. Smaller signs sized up to 20 or 30 feet only need the usage of standard cable rigging. By using the cable rigging, the sign is connected from the hanging sign itself to specific points on the convention center ceiling. The top of the hanging sign that connects in this way can also be called a bridle. However, when it comes to making as big of an impact as you can, you want your sign to, quite literally, tower above the competition.
When getting ready to set up your trade show hanging sign, there are a variety of factors to consider. On top of getting the sign ready to your specifications and considering custom sizes and shapes, there is the ever-present question of “how high should my trade show hanging sign actually be?” The process for getting your trade show hanging sign up is simple and either requires you to fill out a hanging sign labor form or to notify show personel how far off of the ground you would like your trade show hanging sign to be
