You’ve probably heard of the two available color modes that you can choose in Adobe Photoshop or Illustrator: CMYK (also known as a 4-color mode) and RGB. Getting the correct color mode selected in the beginning is crucial since it will, in many cases, determine the end result of your artwork after it is printed.
For most companies, getting the correct color printed that matches your brand identity is important. For some companies it’s critical. Think about Coca Cola: If their trademark red color is just a hint off, it will be DOA (Dead on Arrival).
When it comes to the topic of creating exciting back walls for your trade show booth, the conversation can go in a lot of different directions since there are just so many different kinds of back wall displays out there. The list of back wall options is extensive to say the least, and can range from fabric pop-ups to hard paneled back walls.
