Trade shows are important events for business relationships and visibility in almost every industry. We even have a trade show for the trade show industry coming up soon: Exhibitor Live March 30th, 2020!
But how can you take measures to reduce the possibility of infection during these and other events?
So, you’ve been tasked with creating some trade show booth ideas with a small budget. But how exactly do you go about this? Sure, its easy to make an awesome looking and functioning booth on an unlimited budget, but how do you do create actionable trade show booth ideas on a small budget?
As more and more companies and consumers focus on and introduce Corporate Social Responsibility (CSR) practices into their firm, a new mindset emerges on all levels. How can we be more socially, environmentally, and economically sustainable? In this article, we’ll be focusing on how to be more environmentally sustainable or environmentally friendly before, during, and after your trade shows.
Trade shows are one of the earliest marketing channels. According to Wikipedia, the first such gatherings date all the way back to medieval times to the “Champagne Fairs” in France that brought together merchants from all over Europe. Today, there are over 10,000 trade shows from small to mega trade shows across the entire globe and spanning all industries. From “World Fairs” that usher in new technology to the clothing industry with shows like MAGIC in Las Vegas that have defined modern commerce and trade. However, a lot of people will ask “Do Trade Show Really Work?” or are they a waste of time?
So, you’ve spent those marketing dollars to be at the show. Now the question is: how impactful can you make it? The reality is that you’ve taken the first steps, but like all other marketing channels you never stop optimizing your results. This can be done using some of the helpful suggestions below, but the goal is to be busy throughout the show…
Creating your very own DIY Trade Show can be a great idea. If you’re reading this article, there’s a big chance you’re doing your very first trade show to test the market so you might be on a limited budget or are just exploring your options. You’ve already spent enough money on reserving your booth space, travel expenses, etc. It’s best to save some money and build your own booth out the gate. But before you do, make sure to think about your overall strategy and plan. What will work right with your brand and message?
Using bleeds in printing is widely used and for good reason: to prevent white slivers if your graphics extend all the way to the edge. By extending your artwork background color or design all the way to the outer edge will prevent the dreaded “White Slivers” on the edge of your graphics after it is printed and assembled. More on this later but let’s dive in to the what the “bleed” area is on your trade show graphic artwork templates.
You’ve probably heard of the two available color modes that you can choose in Adobe Photoshop or Illustrator: CMYK (also known as a 4-color mode) and RGB. Getting the correct color mode selected in the beginning is crucial since it will, in many cases, determine the end result of your artwork after it is printed.
For most companies, getting the correct color printed that matches your brand identity is important. For some companies it’s critical. Think about Coca Cola: If their trademark red color is just a hint off, it will be DOA (Dead on Arrival).
