During Covid-19, Virtual Events are having a moment, but will it last? Their time to shine is here. Will it be a shift in how events are conducted from here or will it have been their proverbial 15 minutes of fame only to switch back to in-person events?
As the BIG decisions are being made when and where trade shows will resume again, I can’t help but make an overly simplistic comparison between trade show floors in convention centers and a large Costco store.
I don’t mean to compare like are they the same thing, but rather in terms of mass gatherings in the age of Covid and the rules that are applied fairly or unfairly whether they make sense or not.
Nationally the United States is having to make important decisions regarding how and when we ‘re-open’ cities, states and our ‘normal’ activities.
While none of these decisions are easy and all come with their own unique set of challenges, I thought it was important to speak directly to our legislators as a voice from within the trade show industry.
Our amazing and innovative team has created a portable and custom branded hand sanitizer station kit. As businesses start to reopen across the country, demand for personal hygienic solutions is on everyone’s mind.
Step one was creating a hand sanitizer station using our existing WaveLine frame system. Step two was procuring and attaching the dispenser units for large quantities to meet the demand.
As you’re aware, trade shows are on hold… for now.
Over the next coming days, weeks and months as businesses slowly start to resume operations, it is more important than ever to connect with customers directly.
Right now it’s hard to say when trade shows will start to resume again. It will definitely be longer than any of us are hoping. The smaller regional events will most likely get the green light from their state first to be able to proceed. Followed later by larger shows.
I recently had a discussion with someone who was asking about the future of trade shows during this time of Covid-19. You could hear the doubt and frustration about the effects that this pandemic is having on trade shows of all sizes.
The question was: Will Trade Shows Just Disappear Now?
2020 is proving to be the most difficult year for Trade Shows probably since WWII or possibly even the Spanish Flu pandemic of 1918/ 1919. The impact is wide spread from a health standpoint and economically. Our heart reels for everyone involved. This is most certainly the biggest challenge facing the industry in modern times.
The Exhibition Industry has been hit especially hard by the Coronavirus (Covid-19) and that is an understatement.
First of all from all of us at Production Prints, I would like to extend my deepest condolences to everyone affected by this black swan event. Sure, it’s not the first coronavirus in recent memory to have an economic impact (like SARS or MERS), but this one is different.
