Planning ahead for trade shows can turn into quite the ordeal if you are not already prepared and anticipating the bumps in the road. Numerous headaches and additional stressors can occur. The last thing you need as you are preparing for another exhibition is to have an issue with signage that you initially thought you would not even have to consider.
One of the key components to keep in mind when devising your strategy towards a successful trade show is how to maximize your marketing budget in the most efficient way possible. With trade show displays being a large aspect of that budget, is can seem like a large task when it comes to ordering different kinds of signage for your booth, especially when you start adding everything today. But at the end of the day, augmenting your show to be the best it can be is crucial.
With the variation of hanging signs, the process of selecting which style, size, and even material can often seem like a daunting task. With most geometric shapes at your fingertips, how can one truly govern which trade show hanging sign is right for their specific exhibition booth? Two key components to remember when addressing this question relate to the location of your booth as well as how large the square footage of your booth is.
Floor space at trade shows are vital real estate. Not only do you have to fit all of your employees and products within the confines of your booth, but you must outfit it with signage that attracts people to the booth. Both the signage and the people will be taking up even more space.
As a trade show exhibitor, choosing the correct size as well as the optimal location for your booth is crucial. It can even be equated to choosing where to set up your business in the first place! In theory, the two are very similar, since you want to be able to attract the most business you can from wherever you choose to plant your roots, be it in a brick and mortar building or in a 10 foot by 10 foot booth at your next trade show.
Social media can be a powerful tool…when used correctly. Representing your company and brand at a trade show is good exposure, but coupling that with the power of social media and its widespread influence in today’s method of communication and you have a recipe for prime publicity. Think of social media as your golden tool in your toolbox as you plan for your next trade show.
Whether you are a veteran to the trade show arena or someone looking to get into the game, being organized is the key to success. One aspect of this organizational strategy is creating trade show checklists, which can act as the master document to refer to when getting all of your ducks in a row.
SEG Backwalls are an excellent addition to any Exhibitor’s booth display strategy. Due to their compatibility with virtually any booth space, SEG Backwalls are only limited in their usage due to your imagination. These walls are truly the most versatile option we sell here, and can easily be customized to fit any and all specific needs you may have.
Chances are that if you’ve been to a trade show recently, the number of Trade Show Lightbox Displays at various booths has been on the rise. These regal-looking displays, while seemingly costly, are popping up everywhere. But why?
