Nothing stands out more than a giant, humongous, trade show hanging sign over your booth space. The visibility and attention your booth and brand get can pay for the investment many times over when done right.
But there are a few important things we’ve learned along the way to make the process go much smoother and avoid some potential pitfalls.
At most trade shows, you can typically order electricity for your booth in order to power your electronics, provide lighting, and run the internet.
But exhibitors who plan on having a backlit display, whether it be a backlit wall, backlit tower, or backlit counter, will need to make sure there is adequate power available to run everything.
Sometimes we get asked questions that occur often enough that it’s worth their own blog post. Today I want to answer questions about how to make holes in your trade show fabric graphics.
Holes or cuts in your fabric graphics can be necessary for a TV mount, arms for adding shelves, or holes for wires or cables for back-lit trade show exhibits.
Silicone Edge Graphics—often simply referred to as SEG—are found everywhere on the trade show floor. They’ve been widely adopted as the go-to portable and modular trade show display.
The ability to create back walls, towers, counters, and even back-lit displays, all while being portable and easy to set up, has made exhibitors’ lives much easier and saved them tons of money on shipping and drayage.
Well, virtual and live broadcast events, you had your chance.
There’s been talk of technology stepping in to fill the shoes of that old and ancient industry we call trade shows.
That was their moment in the light to shine bright and finally bump off that aging and antiquated convention business.
2021 was a “roll-with-the-punches” kind of year.
The year began with an almost complete nationwide shutdown on trade shows and large gatherings, then ended with a full calendar of live and in-person shows.
As a trade show exhibit company, we lept from demand issues (no trade shows) to supply issues (lots of trade shows but with dwindling inventory).
Dear Exhibitors- Things are looking up.
Our industry has had to hit the pause button over the last year for many if not most live and in-person events, but we’re now seeing the return to exhibiting happen.
With that, we are making a special announcement to exhibiting companies of a few things to be aware of as you plan for your next show:
During Covid-19, Virtual Events are having a moment, but will it last? Their time to shine is here. Will it be a shift in how events are conducted from here or will it have been their proverbial 15 minutes of fame only to switch back to in-person events?
As the BIG decisions are being made when and where trade shows will resume again, I can’t help but make an overly simplistic comparison between trade show floors in convention centers and a large Costco store.
I don’t mean to compare like are they the same thing, but rather in terms of mass gatherings in the age of Covid and the rules that are applied fairly or unfairly whether they make sense or not.
