So, you’ve spent those marketing dollars to be at the show. Now the question is: how impactful can you make it? The reality is that you’ve taken the first steps, but like all other marketing channels you never stop optimizing your results. This can be done using some of the helpful suggestions below, but the goal is to be busy throughout the show…
If you’re a new or experienced trade show exhibitor you’ve probably thought about measuring your Trade Show ROI (return on investment).
However, many times our customers never go beyond that stage because its deemed too time-intensive or think that it’s too difficult to keep track…
Our most successful trade show customers are planning out their schedule months in advance and many times a large decision they have to think about is whether to rent or buy their trade show displays.
These are some of the questions that these customers consider and that we like to ask our clients when evaluating what kind of display setup that would best fit their needs:
Fabric is the most widely used material for trade show graphics and for good reason!
It is amazingly versatile and can print anything in full bright colors.
The technology has come a long way from the print technology itself as well as the fabric material. The synthetic fabric fibers are much tougher and stain resistant than what was available just a few years ago, but even still, because it’s fabric it can still experience stains from dirt on the floor, spills, grimy hands or anywhere else.
Sometimes setting up your own trade show exhibit makes sense and sometimes it doesn’t. But where is that line?
How do we know when to throw in the proverbial white flag and call for help?
Most people put a lot of focus on the start date of their Trade Show.
They may mark it big on their calendar and circle it in red, but the days and weeks leading up to the show is just as important and arguably more important.
There’s no better feeling when setting up at a trade show and being prepared. Knowing you’ve avoided panic and you have successfully set up your booth without having to put out fires. The best way to dodge the chaos is to carefully plan ahead of time to make sure not only is your trade show booth in good shape with all the parts and pieces accounted for, but also bringing some tools with you they you may need and some that you have ‘just in case’. What is the saying… “An ounce of prevention is worth a pound of cure?”
One thing we get asked about is how the U.S. tariffs imposed on China imports affects us and the trade show display market. Since we are in the physical product space with many of our frame systems being made out of aluminum and other materials subject to this tariff, it is no surprise that we are indeed affected by the tariffs. I wanted to write an article that talked a little bit about what is impacted and how it is impacting our industry.
This post is more like a frequently asked question that needs some additional explaining. We often get asked: “Can you ship to our show?” or “Can you ship to our Hotel?”. The answer is yes and yes. Actually, we can ship just about anywhere in the U.S. and Canada.
