The Outdoor Retailer 2019 show will be here before we know it. With lots of new exhibiting companies and a venue change to Denver, CO, this show will be the most exciting one yet. So in the spirit of highlighting great shows with great companies,
Firt its important to recognize how important the lifestyle branding is for these companies and the industry overall. Next we’ll talk about environment awareness and how important it is for this industry to be a leader in sustainability, clean technology, and responsible trade practices and how that ties into their exhibit presence at the show.
To kickstart things, there is no question when walking the tradeshow floor how much branding goes into the lifestyle of so many of these companies (big or small). From Patagonia to all the other popular brands that innovate and create the products that we love, seeing images from rock climbers to surfer and beyond makes us find that happy place.
Backlit Exhibits really help bring those lifestyle graphics to life. From portable backlit exhibits like Lumiere, WaveLight, and Casonara displays to the ultra custom backlit displays like the SEG Frame System there are a lot of options to really expand on these professional images that represent your brand. From Back Walls, Towers, Counters, and also Custom Exhibits and meeting rooms, there really is no end to the possibilities.
Another great company that almost exclusively focuses on environmentally friendly exhibit options is Booster. They have innovated countless exhibit displays out of materials like cardboard tubes and upcycled products.
As you can see, there are a lot of great new products that will help you stand out at one of the most important shows of the year, and personally one of my favorites.