So, you’ve been tasked with creating some trade show booth ideas with a small budget. But how exactly do you go about this? Sure, its easy to make an awesome looking and functioning booth on an unlimited budget, but how do you do create actionable trade show booth ideas on a small budget?
So, you’ve spent those marketing dollars to be at the show. Now the question is: how impactful can you make it? The reality is that you’ve taken the first steps, but like all other marketing channels you never stop optimizing your results. This can be done using some of the helpful suggestions below, but the goal is to be busy throughout the show…
When we go to trade shows, we’re there for one purpose only. To draw as many people as possible into our booth and area, and to garner as much attention as possible (hopefully good attention). Trade shows gather as many people related to its industry as possible in one centralized location, the show floor. At that point, it’s the exhibitor’s job to execute its strategy to get those attendees into their booth. But within the show strategy, how can you leverage your booth’s design to help garner more attention?
