You’ve reserved your booth space at an industry trade show that’s perfect for the type of product you sell. The next step is configuring your booth in the best possible way for displaying your products so that you get maximum exposure and engagement from the show attendees.
We’re going to examine the best ways to display your products and provide some best practices so that your booth attracts the excitement that it deserves.
An often overlooked but very important aspect of your trade show booth setup is
lighting. Getting your trade show exhibit lighting dialed to the best look it can be is
super imperative to your overall presence and booth appeal.
With the advent of backlit trade show exhibits, LED lighting options, and even RGB
lighting for extra flair, there really is an opportunity to look your best that you don’t
want to pass up.
We get this question a lot from our customers. “Should I buy or rent?”
Deciding on a trade show exhibit, especially one with a sizable investment, can sometimes be a tough decision as to whether to purchase it outright or rent it for each of your shows.
Each has its own advantages and disadvantages, but ultimately, you’ll find the right decision will be unique to you and your company.
2024 is already off to a busy start!
The back-to-back exhibiting momentum post-Covid has not waned at all, and exhibiting companies are looking to get an advantage so they can maximize their trade show ROI.
Here are some exciting developments in booth exhibits that you can deploy at your next show for 2024 and beyond.
Getting ready for exhibiting at a trade show often feels overwhelming. There are so many items on your checklist, from travel arrangements to setting up your trade show exhibit, and many more. Not to mention, all this time pulling you away from your day-to-day job responsibilities.
Planning your trade show schedule, lining up logistical details like shipping your freight to and from the convention center, and lining up show site labor to install and dismantle your trade show booths may seem like a daunting task. But these details will be what makes or breaks your success at the show.
To help get you on track for exhibiting success, we put together a list of our top tips to guide you through the process.
A lot of exhibitors — especially new ones — want to make a splash at their trade shows and stand out in whatever way possible. One of the best ways to do this is to design and build your trade show booth yourself (DIY).
I, for one, fully support this and can really appreciate the originality and handcrafting that goes along with the DIY process.
Farmer’s markets are the perfect place to connect your community with your products. Whether you’re just starting or are a farmer’s market veteran, having a booth set up that introduces and reinforces your brand with your customers is extremely important.
That is why we put together a list of our top recommendations for your indoor or outdoor booth space using tents, table covers, and other signage to help leave a memorable impression on each visitor.
Trade show towers are a great way to elevate your brand in your booth space — literally! It’s a good way to create better visibility on a crowded show floor and can be seen from all angles.
Just like the landmark skyscrapers in major cities, using a trade show tower helps attendees at your event navigate to your business.
