Well, virtual and live broadcast events, you had your chance.
There’s been talk of technology stepping in to fill the shoes of that old and ancient industry we call trade shows.
That was their moment in the light to shine bright and finally bump off that aging and antiquated convention business.
During Covid-19, Virtual Events are having a moment, but will it last? Their time to shine is here. Will it be a shift in how events are conducted from here or will it have been their proverbial 15 minutes of fame only to switch back to in-person events?
I recently had a discussion with someone who was asking about the future of trade shows during this time of Covid-19. You could hear the doubt and frustration about the effects that this pandemic is having on trade shows of all sizes.
The question was: Will Trade Shows Just Disappear Now?
