As a trade show exhibitor, choosing the correct size as well as the optimal location for your booth is crucial. It can even be equated to choosing where to set up your business in the first place! In theory, the two are very similar, since you want to be able to attract the most business you can from wherever you choose to plant your roots, be it in a brick and mortar building or in a 10 foot by 10 foot booth at your next trade show.
