Using bleeds in printing is widely used and for good reason: to prevent white slivers if your graphics extend all the way to the edge. By extending your artwork background color or design all the way to the outer edge will prevent the dreaded “White Slivers” on the edge of your graphics after it is printed and assembled. More on this later but let’s dive in to the what the “bleed” area is on your trade show graphic artwork templates.
You’ve probably heard of the two available color modes that you can choose in Adobe Photoshop or Illustrator: CMYK (also known as a 4-color mode) and RGB. Getting the correct color mode selected in the beginning is crucial since it will, in many cases, determine the end result of your artwork after it is printed.
For most companies, getting the correct color printed that matches your brand identity is important. For some companies it’s critical. Think about Coca Cola: If their trademark red color is just a hint off, it will be DOA (Dead on Arrival).
Graphic designers face a unique set of circumstances when getting artwork ready for trade show exhibits.
Trade Show Exhibits are BIG, so that creates it’s own special set of requirements so that it comes out looking good.
After spending years looking at artwork submitted by customers, here are the top 10 mistakes we see the most often.
The issue of Rich Black Settings in Large Format Printing comes up a lot. This is probably the most common design issue that I encounter. If you want a nice deep bold black, you will want to use what is called a “Rich Black”. This means that the black is actually made up of multiple colors rather than just black pigment in order to obtain a really nice dark black.
For creating Banner Artwork, the 3 main programs that graphic designers use are Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. If I had to guess the breakdown of all 3 of these programs that I see the most from artwork submitted by customers it would look something like this:
Vectored Logo. Sounds complicated, but it’s not…
This post will tackle what makes a file vectored and how you can tell. To help explain all of this, I also put together a walk-through video at the bottom of the post, so make sure to check that out.
